Canada’s Top Female Entrepreneurs: W100 | Chatelaine.com

Canada’s Top Female Entrepreneurs: W100 | Chatelaine.com


Note to self. Contact every single one of these people and find out what makes them successful.

A Strategy to Run with the Elephants

I have a theory about elephants and mice that drives my business strategy.  You may have read about it here, but in case you haven't it goes something like this.

Elephants represent big business that have complex requirements as a result of their governance structure, shareholder needs, regulatory requirements and expansive bottom lines.  Elephants tend to move slowly as corporate business does, but they have a huge impact on the environment with every step they take.

Mice on the other hand represents the small to mid sized businesses.I like to refer to them as emerging and decidedly nimble enterprises, since their resources are more limited than their elephantine counterparts. Being small and nimble has its advantages when it comes to making decisions and taking advantage of opportunity in the marketplace. The issue that they face is one of capacity, often related to people and money.

So what's a mouse to do, I asked, upon noting this observation. How can I help?
After a year and a half of working in the private sector both as an entrepreneur and a consultant to private businesses, I have refined my own business plan and launched it in my new self-created website at www.lynearthinking.com. 

According to research, business is business and the number one cause for failure is inability to access the resources need to run small and mid sized businesses.  Strategic planning, communications and marketing are the top 3, followed by accounting and financial management, human resources, and legal services.  

Back to the question at hand:  How can I help?  The cost of services is often prohibitive because of one word: overhead.  Many service providers simply have enormous costs that must be captured in the work they deliver. These kinds of organizations can serve the elephant market well, but they do not serve the small and mid sized market well.

I decided to be a "decidedly nimble" company having rolled with the elephants for many years.  I have a penchant for emerging businesses and the entrepreneurs who live by their vision.

My strategy is one of economies of scale and providing professional strategy and communication services at "MICE" sized rates. I can also access other professionals who provide high quality products and services that this business sector needs to run with the elephants and not get trampled.

Please visit website and contact me if you are planning to get somewhere.

We gotta get out of this current state.

I have been thinking about skies quite a bit lately.  Some may think I am day dreaming, others may wonder what I see up there in the wild blue yonder. It's not just thin air up there. In fact, the sky in my world is a very busy place.

Maybe I have had always a fixation with the sky because I was born in Saskatchewan in the land under the sun in the city that rhymes with fun.

I spent the majority of my happiest and most free times on our farm just near Westbend, Saskatchewan.


I am claustrophobic, which I believe is nature's way to telling me that I was not meant for a cage.

Nature would be correct. I am not a fan of cages or any form thereof. That includes the word no. I prefer how. I like change and I don't usually wait around for it. I am impatient and someone would say intolerant of ambiguity. I like clarity. I like precision.  And I like the feeling of the open air on my skin.

Admittedly I am feeling a little claustrophobic these days. I have this urge to take to the sky in search of new air, new possibility and new experiences.  My eyes are fixed outward on the horizon because I feel the walls closing in on me as I write.

Yes, changes are in the air and I don't expect to spend much time on dry land, as it were. My first e-book titled, "How to be a Pink Flamingo in a Brown Duck Pond" is now written and moving into the publishing stages.  There is much branding, marketing and social media planning to do. As I become a publisher there will be new things to learn and new lines of business to explore, including the launch of a new project about living in one's true colors, whether one is a pink flamingo or a brown duck. Also on my list are to incite a small business revolution and become famous.

Yes siree. I am in search of new air.  A set of wings would be nice. I should check online.

P.S.  If you are planning to get somewhere, you might want to give me a call.  Maybe we can book seat sale and fly outa the current state together.